Information on the thesis

The thesis is dedicated to the study of contemporary Italian media at the aspect of
the globalization of mass communications. For the first time in the Ukrainian mediastudy
a comprehensive research of the Italian media of the late XX and the early XXI century is
made.  The  features  of  the  course  of  globalization  in  every  type  of  media  –  print,
audiovisual, digital are determined. The proposal is made to review the system of Italian
media in an integrated manner and at the same time with a focus on the most specific to
each of its globalization phenomena on three levels – economy, technology, and content.
Italian  print  media  appears  in  the  measurement  of  digitalization,  broadcasting  –
convergence;  public  and  commercial  television  –  towards  transformation  from  highly
concentrated structure into the fragmented space. In each type of media the manifestations
of globalization phenomena, methods of editorial work, changes in the program content,
marketing strategies as a response to the challenges of globalization are analyzed.
The improvement was made in the experience on the forms and methods of
public broadcasting of the European countries at the conditions of commercial market
and subject to the legal aspects. Shortcomings in the functioning of the triangle “state –
public  broadcasting  –  civil  society”  system  are  determinated.  Attention  has  been
devoted to the role of the individual of journalist, editor, publisher in the course of
globalization phenomena in mass communication.
Innovative  models  of  convergence  radio  and  television  are  discovered.  The
paradigm of digital journalism with non-profit model of digital media is expanded. It is
proved that there is a necessity for Ukraine to study the Italian media experience in
order to borrow successful models, strategies and techniques for adequate perception of
the challenges of globalization and timely response to manifestations of negative phe-
nomena that could threaten the functioning of free and independent journalism.
Keywords: mass media of Italy, globalization of mass communications, public
broadcaster  of  Italy  RAI,  Silvio  Berlusconi,  the  media  holding  company  Mediaset,
convergence,  cross-media  editorial,  La  Repubblica,  online  journalism,  digital  native
media, non profit digital media, radiovision.