Information on the thesis

The  thesis  summarizes  the  theoretical  foundations  and  principles  of  management
applications developed competitiveness of educational services in higher education. Done
broad  overview  of  the  main  categories  of  economic  issues.  Improved  concepts  and
categories  of  the  following  definitions:  «competition,  «competitiveness»,  «educational
services»,  «competitiveness  of  educational  services»  in  the  light  of  opportunities  to
achieve  their  goals,  including  income,  because  customer  satisfaction  in  a  competitive
market in some time. An extended classification of educational services for a variety of
grounds.  Investigated  competitiveness  management  of  educational  services  for  system,
functional,  process  and  integrated  approach.  Highlight  a  number  of  competitive
advantages  on  the  basis  of  additional  educational  services,  which  include:  obtaining
second  higher  education;  educational  services  in  foreign  languages;  training,  retraining,
skills development, training for the citizens of Continuing Education; preparation for entry
to  higher  education  and  to  external  evaluation;  candidate  examinations  reception,
publication and distribution of abstracts, theses, steno graphing during the thesis defense,
organization,  preparation  for  defense  of  theses  for  the  degree  of  Doctor  of  Philosophy
(PhD) and Doctor of Science and by specialties; to participate in international activities
and  exchanges;  practical  importance  of  the  knowledge  gained;  graduate  employment
assistance, due to the cooperation of public institutions and the private sector; logistical
support  of  higher  education  and  others.  The  structural  and  logical  scheme  management 20

mechanism  competitiveness  of  educational  services  in  higher  education  that  fully
describes the provision and regulation of competitiveness of educational services in higher
education  and  consists  of  the  following  components:  provision  of  legal,  regulatory
support, institutional support, economic support, information provision.
Based  on  statistical  data  and  regulatory  acts  assessed  the  current  state  of  higher
education  and  its  competitiveness  in  the  domestic  education  market.  The  typology  of
higher  education  institutions  and  government  agencies  thoroughly  studied  in  higher
education in Ukraine. Defined factors by which each entity education market to exercise
influence on the object like needs, trends in the labor market, laws, standards, public order,
the teaching staff, logistical support, certification testing, monitoring. The main negative
trends  in  the  education  market  in  higher  education  in  Ukraine,  including:  the  growing
number of higher education institutions, the imbalance between supply and demand in the
market  of  educational  services;  reduction  of  qualitative  factors  of  higher  educational
institutions;  steady  trend  towards  mass  education  along  with  the  deterioration  of
qualification  and  age  structure  of  employment;  low  pay  in  universities;  aging  of  the
material and technical base of higher educational institutions; the increased competition of
higher education institutions to attract potential students; low availability of student places
in dormitories; a significant reduction in public order; advantage of private universities in
comparison  with  the  state  in  pricing.  The  analysis  of  financial  provision  of  higher
education in Ukraine during 2009–2013. which resulted to the  main sources of funding
assigned training at the expense of individuals and the state budget (the largest particles)
learning  from  local  budgets  and  the  central  authorities  of  legal  entities  (the  smallest
particles). Studied the international experience of fiscal policy in the sphere of education,
during which identified three approaches to budgeting: financing expenditures, financing
and results of financing contract. Characterized three main mechanism budgeting, budget
line, program budget estimates for the activities.  Defined optimal mechanism budgeting
higher education in Ukraine – financing for performance, the allocation of public funds
depends  on  the  results  of  educational  and  research  activities  of  universities  –  direct
(quality and scope of provided educational services) and end (socio-economic benefits of
education: career development of graduates, their income, satisfaction of employers with
the quality of training of graduates, etc.). In terms of budgeting mechanisms we proposed
program budget implementation, which involves the distribution of funds by cost centers
(individual  departments  or,  in  some  cases,  even  individual  teachers  responsible  for  the
program). Studied two methods selection financing programs, cost analysis and profit and
efficiency analysis investment, the purpose of which is the program is to determine who
can  achieve  a  number  of  specific  objectives  at  minimum  cost.  We  consider  regional
distribution offers educational services during the 2009–2014 biennium. The studies found
that  the  largest  educational  centers  are  concentrated  in  the  city.  Kyiv,  Lviv,  Donetsk,
Dnipro, Kharkiv and Odessa regions.
Formed directions improve management competitiveness of educational services in
higher education. Done proving the hypothesis that involves the relationship between the
index  of  competitiveness  of  the  country  on  the  index  of  competitiveness  of  higher
education in the long run based on the Global Competitiveness Index of the country during
2009–2015. Methodology applied correlation and regression analysis to solve management
problems  in  higher  education.  Cluster  analysis  method  used  as  a  tool  for  optimizing
decision-making  in  the  educational  sphere  of  Ukraine.  Founded  the  place  of  Ukraine’s
competitiveness  on  the  international  market  in  higher  education.  As  a  result  of  cluster
analysis done groups of countries that are in a cluster of Ukraine, the country’s post-Soviet
space, countries with advanced economies, Middle East, North Africa and Pakistan, new
and  developing  countries  in  Asia,  Latin  America  and  the  Caribbean  and  new  countries
developing in Europe which is close to their own development and the economic situation
in  the  light  of  competitiveness  of  higher  education.  Given  recommendations  for  the
management of educational services in higher education in Ukraine, including: combating
corruption, efficient use of funding, reducing the number of higher education institutions,
monitoring the quality of the teaching staff, changing the system of budgetary funds for
targeted  programs  directly  provide  budget  places  for  system  of  choice  student  retake
session for a fee, provide each semester review budget learning the results compiled by the
success  of  the  session,  providing  students  with  the  choice  of  subjects  and  lecturers,
establishing close cooperation between businesses and higher education institutions.
Keywords:  competitiveness,  educational  services,  competitiveness  of  educational
services,  management  competitiveness  in  higher  education.  international  experience  of
financing.