Information on the thesis

The philosophy of the 20 th  century focused its attention on the study of a person in
relation to the society in which he/she is located. The question arose as to the formation of
human  self-consciousness  in  a  certain  social  and  psychological  environment.  Such
tendency explains thematic justification for the research of the concept of ‘identity’.
Herein the evolution of the interpretation of the concept of identity in philosophical,
social  and  psychological  dimensions  is  scrutinized,  its  contemporary  interpretations  are
singled out. Historical and philosophical analysis of the characteristics of the Ukrainian
mentality  is  important  in  the  context  of  Ukrainian  cultural  identity  research.  As  the
fundamental  basis  one  can  consider  the  works  of  the  famous  Ukrainian  philosophy
researchers,  who study  the  problems  of  national  mentality,  disposition of  the  Ukrainian
people and existence of the Ukrainian nation, its spiritual dimensions, the problem of self-
consciousness by means of interpretation of the peculiarities of the Ukrainian culture.
In the present research the complexity of the formation of national identity that was
largely researched by the foreign and Ukrainian scholars is analyzed. Historically formed
approaches towards the interpretation of the term ‘national identity’ are indicated and its
cultural foundation is singled out. The study highlights the nation as a cultural community
that  combines  a  unique  way  of  thinking,  the  embodiment  of  the  national  idea  with
common cultural and ethical norms, values and symbols.
The attempt has been made to isolate and research the contemporary identity model
of the society – the model of development, determination of  socio-cultural orientation of
its  own  identity;  a  complex  model  that  is  actualized  or  de-actualized  depending  on  the
factors predetermined by the peculiarities of personal life, socio-cultural environment and
intergroup  relations.  It  is  indicated  that  the  future  of  the  national  states  and  the  world
community  lies  in  the  diversity  of  the  multicultural  context,  in  the  dialogue  and
recognition of such diversity.
The  problems  of  contemporary  multicultural  world,  which  under  the  influence  of
rapid  globalization  faces  contradictions  and  conflicts  in  the  socio-cultural  relations  are
studied  herein.  Today  all  over  the  world  we  are  witnessing  a  crisis  of  individual  and
collective identities, which notably revealed itself before the beginning of the 21 st  century
and is associated with globalization. This is caused by the decay of many habitual rules
and  reinterpretation  of  values,  rapid  change  of  social  processes  and  difficulties  in
integration into the modern fleeting environment. Therefore, the problem of identity at the
turn of the 20 th  – 21 st  centuries has become  the subject for the research by the outstanding
Western  scholars,  who  are  working  in  various  fields  of  socio-humanitarian  knowledge.
The problem of the crisis in today’s globalized world is examined in the present research.
It  is  indicated  that  cultures  are  being  transformed  under  postmodern  and  postcolonial
conditions, therefore in today’s world of global changes a person experiencing the crisis of
identity.  The  problems  that  bring  around  globalization  processes  on  the  socio-cultural level,
in the context of local and global interaction in the process of formation of cultural
identity  are  determined.  Globalization,  virtualization  and  fragmentation  processes  cause
the  rupture  of  social  memory,  through  which  national  and  cultural  identification  is
realized.  Dilution  of  social  memory  of  a  particular  nation  and  culture  in  the  global
information and communication environment complicates identification.
The  analysis  of  the  transformation  of  the  Ukrainian  identity  in  the  realities  of
globalization is conducted. It is found that the studies of the transformation of the national
and cultural identity in the era of globalization becomes possible by means of grounding
the dependence of the identity on the socio-economic context on which one’s own identity
is  constructed,  changed  or  confirmed.  The  problem  of  national  identity  formation  is
intensified by the globalization processes that dissipate the national culture and increase
the marginalization of the Ukrainian society.
Complex and unpredictable socio-cultural changes determine the nature of modern
culture and increase interest in the problems caused by globalization, such as: risks and
challenges  to  national  cultures,  unification  of  nations’  existence,  elimination  of  ethnic
identity.  The  modern  state  of  the  Ukrainian  culture  is  examined.  The  problems  and
prospects  of  Ukrainian  society  and  its  cultural  identity  in  contemporary  globalization
processes  are  outlined.  Archetypal  frame  of  the  existence  of  the  Ukrainian  ethnos  that
provides structural integrity of the identity of a person and the national culture, is shaping
the outlook of the Ukrainian nation in the context of globalization, is determined herein.
It  is  indicated  that  the  cultural  identity  in  globalization  and  its  influence  on  the
shaping of the outlook of the Ukrainian people need comprehensive scientific research.
Keywords:  personality,  identity,  national  identity,  identity  crisis,  universals
cultural, archetypes.