Information on the thesis

The dissertation research examines the competitiveness of tourism in the region
as  an  integrated  set  of  individual  components  of  the  tourism  cluster  and  tourist
destinations. The mechanism of public administration of competitiveness of regional
tourism  markets,  its  compliance  with  the  requirements  of  modern  tourism
development areas has been examined.
The  essence  of  regional  tourism  markets  competitiveness,  structural  and
functional  model  of  regional  tourism  cluster,  factors  affecting  the  regional  tourism
markets  in  this  paper  has  been  explored.  Regional  tourism  markets  governance
administration mechanism, its components, target direction, directions of improvement
has  been  characterized.  An  order  of  application  of  calculating  method  of  index
competitiveness of travels and tourism of World Economic Forum has been suggested.
It has been done   to establish competitiveness of regional tourism markets, according
to  which  evaluation  of  the  competitiveness  of  regions  and  cities  area  of  national
importance  is  carried  out.  Development  of  regional  tourism  markets  strategies  and
directions of their implementation have been studied.
In the analytical part of the work the state, trends and challenges of development
of domestic tourism industry have been examined.  The reasons for the low level of
competitiveness of national and regional tourist markets services in Western Ukraine
have been revealed.
The tasks which have to be done to improve their competitive position have been
defined. The method of regional tourism markets competitiveness analysis and tourism
infrastructure based on the usage of matrix position of competitiveness, coefficients of
tour operator’s intensity, efficiency of hotel infrastructure has been improved.
Scientific  and  methodological  approaches  to  the  determination  of  destinations
have  been  developed.  Their  selection  for  the  target  appointment  has  been  justified.
The  model  of      management  destinations  on  the  basis  of  clustered  and  marketing
approaches combination has been offered. The problems of strategic management of
regional tourism markets competitiveness have been examined. Strategic algorithm of
regional  tourism  markets  management  that  provides  efficiency  in  terms  of  strategic
decisions in the conditions of unstable economic and political environment has been
suggested.
The  expediency  of  strategic  management  building  with  the  help  of
competitiveness of local markets for tourism by the reproduction of regional approach
based on the decentralization management functions and resources has been proved.
The  necessity  of  destination  development  like  the  centers  of  strengthening  of
regional  tourism  markets  competitiveness  has  been  justified.  The  essence  of
destinations, conditions of their formation of competitive advantages on the basis of
cluster and marketing system pooling, coordination of activities of business structure,
local authorities and population has been investigated.
Algorithm  of  tourist  complex  development  of  the  territory  based  on  modern
scientific principles within a single development strategy of tourist destinations in the
region  by  the  analysis  of  strategic  regional  management  of  tourism  has  been
elaborated.  An  organizational  and  economic  mechanism  of  strategic  management  to
improve  competitiveness  of  the  region  on  national  and  international  tourist  markets
has been suggested.
Keywords:  marketing,  development  strategy,  competitiveness,  tourism  cluster,
tourist  destination,  tourism  development,  regional  strategy,  management  of
competitiveness,  tourism  market,    industry  experience,  tourist  infrastructure,
organizational and economic mechanism of development.